Consumers' top-rated restaurant chains offer solid value, new Technomic data shows
Date Posted: November 18, 2013
Data from Technomic’s Consumer Brand Metrics (CBM) program, which surveys consumers about their most recent restaurant visits, confirms that top-rated restaurant concepts continue to be chains that deliver strong value on high-quality food and beverage. Data from more than 20,000 consumers surveyed in the third quarter reveals that the chains scoring highest on overall visit satisfaction this quarter were also highly rated on the value of their menu items.
“The ability for restaurants to provide value through high-quality menu items is strongly associated with outstanding performance in the eyes of the consumer,” saysDarren Tristano, Executive Vice President at Technomic. “When consumers consider a restaurant’s value proposition, they’re thinking about much more than just price. The quality of the food for the money spent is critical, and goes a long way toward satisfying customers.”
Chains with the highest overall visit satisfaction ratings from consumers in the third quarter: More than 121 leading restaurant chains are included in Technomic’sConsumer Brand Metrics: Restaurants online database, which allows operators to track their performance against competitors on 62 different attributes regarding food, service, atmosphere, value, convenience, brand image and more. Chains can also analyze their results by region, demographic group or designated market area. The consumer feedback is based on ongoing data collection and compiled from a nationally representative sample of more than 130,000 consumer restaurant visits to date.
Papa Murphy’s Pizza earned the highest marks of all chains measured on consumers’ overall satisfaction; three-fourths (76 percent) of consumers say that their last visit was “excellent.” Consumers’ ratings of the chain on other attributes signal that they perceive Papa Murphy’s to value both their time and money, indicating that the chain offers very good portion sizes for the price paid and a highly satisfactory speed of visit. The chain also received the highest ratings from consumers on its ability to provide value through high-quality menu items.
Texas Roadhouse ranked second overall this quarter (71 percent) in terms of consumers’ visit satisfaction. The chain earns high ratings from consumers on its service, particularly staff members’ attention to fundamentals such as refilling drinks and clearing tables. Texas Roadhouse ranked 10thoverall on the value provided by its high-quality menu items.
McAlister’s Deli ranked third overall (70 percent) on consumers’ satisfaction with their most recent visit. Consumers continue to rate the chain highly on the same metrics of food and beverage quality that earned the brand “Best Food & Beverage” in the Fast Casual category in Technomic’s Chain Restaurant Consumer’s Choice Awards earlier this year. In addition, consumers rated the chain 4thoverall on its ability to provide value through high-quality menu items.