Press Room

Papa Murphy’s CREATE-ing a Fresh Store Experience

Date Posted: September 10, 2013

VANCOUVER, Wash. – The world’s leading take ’n’ bake pizza chain, Papa Murphy’s, announces an innovative store redesign that brings the story of their food to life.

“For over 32 years, we have strived to provide the best fresh pizza experience to busy families. Our new food-forward store highlights our high-quality ingredients with clean and simple design,” said Kevin King, Papa Murphy’s Chief Development Officer. “Two key features of the modernized CREATE store are the digital menu boards and the addition of a convenient grab ‘n’ go “Murphy’s Market.”

The new Papa Murphy’s was designed by Tesser, a Brand Strategy and Retail Design firm located in San Francisco. The Papa Murphy’s CREATE store focuses on complete transparency and personalization. An open layout showcases the scratch-made dough prep area, hand-chopped vegetable toppings, and freshly grated 100% whole-milk mozzarella cheese. A digital menu board display enhances the guest experience and provides a resource for local messaging. The store flow allows the guest to see their pizza being created right before their eyes.

“We’re fresh. We boast uncompromising quality, hand-prepared ingredients and want to share the CREATE experience,” added King. “We are extremely passionate about providing a take-home dinner experience our guests can be proud of – just like we are proud of the new store design.”

Papa Murphy’s plans to launch three CREATE Store locations to pilot specific materials, design elements and customer flow. Future plans call for franchisee partners to open new units and remodel existing units with the new design.

For information on Papa Murphy’s and franchise opportunities, contact the franchise sales department at 877-777-5062 or visit http://www.papamurphys.com/#/

About Papa Murphy’s

Papa Murphy’s Pizza has been named Zagat’s “#1 Rated Pizza Chain” for the past three consecutive years. The company currently operates more than 1,370 franchised and corporate-owned fresh pizza stores in 37 States, Canada and United Arab Emirates. Papa Murphy’s core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the company offers a growing menu of grab ‘n’ go items, including salads, sides and desserts.

About Tesser

Since 1993 Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. For more information on Tesser’s innovative design visit www.tesser.com.