Papa Murphy’s Partners with Phizzle for Mobile Marketing Strategy | Papa Murphy’s
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Papa Murphy’s Partners with Phizzle for Mobile Marketing Strategy

Date Posted: September 20, 2012

San Francisco, Calif. – September 20, 2011 – Phizzle, Inc., a mobile marketing and mobile advertising provider delivering audience engagement solutions to grow fan loyalty and increase customer revenues, today announced that Papa Murphy’s, the fifth-largest pizza chain in the country and a revolutionary of the take ‘n’ bake pizza segment, is partnering with Phizzle to power robust and enhanced mobile marketing campaigns for select Papa Murphy locations throughout the U.S.

Working together with Phizzle, Papa Murphy’s is running customized in-store signage and mobile and promotions featuring mobile text alerts to develop a substantial mobile database. Mobile textback campaigns with the call to action visible on in-store signage, tent pop-ups, and coupon mailers is providing Papa Murphy’s customers the ability to “opt-in” via text message and receive future exclusive offers 3-4 times each month from their preferred locations.

Utilizing unique opt-in coupons delivered via textback campaigns and SMS blasts, the participating Papa Murphy’s locations in Colorado, Kansas and Texas have received over 20,000 consumers opted-in to receive text message coupons. The campaign has generated consumer buy-in as most customers who come in for either a free pizza or discounted medium pizza have upgraded their purchases by ordering additional toppings or a large pizza instead of a medium.

In recent years, the pizza industry has emerged as a leader and innovator in mobile marketing. The industry uses mobile solutions to maximize sales, drive consumers to place orders, and deliver initiatives that were on-brand and relevant to core customers.

“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” said Jenifer Anhorn, chief marketing executive at Papa Murphy’s. “Consumers are increasingly seeking faster and more flexible ways to access our restaurants. It’s important for us to continually offer new and exciting ways for our customers to communicate and engage with Papa Murphy’s.”

“We’re excited to be working with a company well known for its creativity and outstanding reputation,” said Ben Davis, Phizzle’s chief executive officer. “Papa Murphy’s is taking the lead in their industry with regards to incorporating innovative mobile technology. Through our collaborative relationship, we hope to demonstrate further growth in their marketplace and how mobile marketing increases sales and customer relationships.”

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About Phizzle:

Phizzle is a mobile marketing and advertising provider delivering audience engagement solutions to grow fan loyalty, increase customer revenues and harness brand equity. Partnering with digital and media agencies, publishers, wireless carriers and brand advertisers, Phizzle delivers effective mobile marketing programs to enable audience relationship management.

With extensive industry experience servicing national sports franchises such as the New York Knicks, Cleveland Cavaliers and Philadelphia 76ers; entertainment venues such as the Madison Square Garden, broadcast companies such as Fox Sports Net, retail establishments such as Westfield Shopping Centers, restaurant chains such as Papa’s Murphy’s and mobile carriers, Phizzle is the provider of choice to boost mobile marketing programs.For more information, please visit Phizzle at www.phizzle.com

About Papa Murphy’s

Papa Murphy’s is the fifth-largest pizza chain in the country and a revolutionary of the take ‘n’ bake pizza segment. Papa Murphy’s operates over 1,250 franchised and corporate-owned locations in 37 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store.

By baking Papa Murphy’s pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers other take ‘n’ bake items such as Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy’s was voted “#1 Rated Pizza Chain” by participants in Zagat Survey’s 2010 and 2011 Fast Food Surveys and is a four-time recipient of Pizza Today’s Chain of the Year award.