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Papa Murphy's Launches Taco Grande Pizza
Soaring success in test market catapults nationwide roll-out of festive pizza
VANCOUVER, Wash. - April 24, 2007 - The "Best Pizza Chain in America"1 is channeling south-of-the-border flavors just in time for Cinco De Mayo with the introduction of the Taco Grande Pizza. This fiesta of flavor, found only at Papa Murphy's, evoked so much customer enthusiasm when tested that the company today announced it will roll out the Taco Grande systemwide beginning April 30.
"This is a standout product that has resonated with both pizza lovers and Mexican food fans," said Mark Strickler, vice president of brand marketing at Papa Murphy's. "In fact, reception to the Taco Grande during its test was so outstanding that many stores had record sales. Consumers have told us that we have yet another great-tasting pizza at a fantastic price."
The Taco Grande starts with Papa Murphy's freshly-made Original Crust, which is then topped with a delicious refried bean and salsa blend. Next, generous portions of 100 percent real mozzarella and taco-seasoned ground beef are garnished with Roma tomatoes, black olives and green onions. Finally, the pizza is topped off with freshly grated cheddar cheese. Papa Murphy's pizzas are always made fresh daily - never frozen.
Like Papa Murphy's other signature pizzas, the Taco Grande takes 12-18 minutes to bake in customers' home ovens.
About Papa Murphy's
Papa Murphy's is the sixth-largest pizza chain in the country and the pioneer of the Take 'N' Bake pizza concept. Papa Murphy's operates nearly 1,000 locations in 30 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality fresh toppings generously layered on pizza dough that is made fresh each morning in each store. Papa Murphy's pizzas are baked at home in customers' ovens for a piping hot, delicious meal whenever they want it. In addition to handmade pizzas, the company offers a growing menu of Take 'N' Bake items, including cheesy bread, lasagna, chocolate chip cookie dough and freshly-made salads. Papa Murphy's has been voted "Best Pizza Chain in America" for four consecutive years by consumers nationwide in the Restaurants and Institutions "Consumers' Choice in Chains" survey and was recently named Pizza Today's "2006 Chain of the Year." For more information, visit www.papamurphys.com.
